In a letter published today in the BMJ, we call for urgent action to correct misperceptions of vaping. As long as public perceptions of vaping are misaligned with evidence, the opportunity for Juul disregarded evidence it's e cigarettes were getting teens hooked The Jerusalem Post Scientific Update Magazine PMI Science How media coverage of vaping restrictions might influence public perceptions: insights from a new study BIT Smoke and Mirrors: Truth Initiative Conceals Benefits of Vaping American Council on Science and Health