Altria invested $13 billion in Juul. As the U.S. moves to ban e cigarettes, their value has gone up in smoke Fortune FDA lifts ban on Juul Labs vaping products pending further scientific review FDA temporarily pauses ban on Juul e cigarette sales The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. US government considers ban on flavored e cigarettes over youth 'epidemic' Vaping The Guardian